ANNE McGRAW
Anne McGraw brings over two decades of experience in corporate marketing, advertising, and customer experience within both global and startup environments. Prior to founding Corta Consulting, she led various integrated marketing and communications teams, including consumer advertising and US social media programs while a senior leader at Nissan. Anne is grounded in process and data but keeps her head in the clouds when it comes to the art of the possible - a combination that’s earned her the nickname of “change agent extraordinaire” because of her passion for upending norms to surprise and delight everyone along the way.
Notable brand experience: Nissan, Porsche, General Motors, Cox Communications, AutoTrader.com, Direct General Insurance
TAYLOR CANTWELL
Taylor Cantwell brings over a decade of experience leading marketing, communications and customer experience for global and startup organizations. Prior to joining Corta Consulting, Taylor led marketing and communications at Romeo Power, Inc. Previously, she led domestic and international marketing communications at Tyvak Nano-Satellite Systems, Inc. Taylor also has a rich background elevating luxury, high-performance and high-technology automotive brands, including Karma Automotive and Tesla Motors. Rooted in intuitive brand strategy, Taylor believes rich storytelling and true brand activation is a multi-sensory experience.
Notable brand experience: Romeo Power, Inc., Tyvak Nano-Satellite Systems, Inc., Karma Automotive, Tesla
We take a holistic approach to brand elevation. This means we immerse ourselves in your team’s vision, synthesize insights and intuitively identify what distinguishes your brand.
With a firm belief that the most captivating brand experiences are rooted in rich storytelling, our team works as an extension of yours to create results.
OUR PROCESS
The only sure thing about marketing and advertising is this: There is no one sure thing, ever.
Working with new clients means that as much as we all want to dive into the deep end and start making “all the things” together, we really need to understand your business - and especially your audience - first.
While it looks a bit different from company to company based on your marketing readiness, here’s an example of what we might do for, and with, you and your team:
Key Stakeholder Discovery -
Understanding your objectives, and more often than not, making sure everyone is on the same page with them.
Brand Vision Development -
What is your brand vision and personality, and how do you walk that walk internally and externally?
Value Proposition and Brand Promise -
How do your products and services meet your customer’s needs? What makes them stick with you?
Brand Architecture -
Your company’s identity is more than a logo. It’s a living and breathing ecosystem that needs constant focus.
Messaging and Channel Strategy development -
Are you discoverable to your target audiences and speaking their language, in all the right places?
Customer Journey Mapping and Touchpoint Enablement -
are you ready to receive more prospects and qualified leads? How will they be nurtured along the way?
Creative Production Management -
Vendor connections/selection, concept development, production oversight, and budget management are critical and time consuming for your internal team
Social media strategy and execution -
Efficiently managing your channel strategy and associated content generation in an ever-changing landscape
Thought Leadership -
Are your executives and SMEs effectively acting as brand ambassadors for your organization to maximize their networks of influence?
We’re a passionate team of marketers bringing together decades of combined experience that merge creative thinking with business strategy in unique ways to meet your business’s unique needs and objectives.
We’re not consultants who drop in and out, but seek to be your trusted partners in crafting and executing your marketing and communications initiatives. From ideation and concepting to spearheading execution, we hold true to our core ideals:
focus
Corta Consulting is selective when it comes to active engagements so we can devote our full attention to building a long-term partnership and delivering results. We take choosing our partners as seriously as you do.
gumption
We dare to imagine new ways of thinking, doing, and being. We’re bold and you won’t ever have to ask us to think outside the box because that’s where we thrive. We take initiative. We’re resourceful. We live and breathe creativity.
TRUST
We are meticulous about quality, consistency, punctuality, and making you proud of everything we do together because of the confidence you have in us to operate in your best interest.
spirit
We’re all in marketing for a reason, and we’re here to remind each other that our jobs can (and should) be enjoyable while still delivering on business objectives. Life is short, let’s do cool things together.