A study by Cisco predicted that by 2023, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

Crafting an effective, high-performing video to highlight your company and brand, a specific product or service, or even to recruit the right candidates for employee  isn’t rocket science if you have the right people with the right backgrounds and production capabilities. For most companies, these content projects are outsourced, with your internal teams spending an extraordinary amount of time researching vendors and hand holding them through what’s possibly a brand new process and outside of their normal scope of work. 

Our trusted and highly experienced team of strategists, creative directors, and program managers act as your in-house content team, seamlessly integrating into existing workflows and respecting the existing creative agency relationships that may be in place. Our job isn’t to take away their business, but to augment and supplement your content production so your organization is firing on all cylinders. 

We’ve worked in the biggest global corporate environments and small tech start-ups so we can work as fast as needed.. or as patiently, if things sometimes just take a bit longer to get through the system. We’ve been there.

RECRUITMENT VIDEOS

One of our specialty areas is producing engaging recruitment videos to assist your HR and recruiting teams with finding the right candidates to join the team. 

Recruitment videos allow companies of all shapes and sizes to showcase their mission, vision, and values alongside the ways of working that will impact a new employee’s experience during their tenure and help attract those with the right skills and fit for open positions. 

Most importantly, they create an emotional connection between the two parties upfront with a positive, frictionless introduction, allowing potential employees to self-select in or out of the process based on their perceived fit with your company. Those who move forward are already engaged and ready to learn more. 

Embarking on the recruitment video creation process can accomplish multiple things for an organization:

- Showcases company culture using engaging and authentic content that can be shared on social media (LinkedIn, Twitter, FB, TikTok), company website, and emails to candidates

- Gives leadership an opportunity to dust off their mission, vision and values and ensure they’re still in alignment as a team. If not, our proven process to refresh these foundational company tentpoles can bring everyone back to the same page and have internal, employee morale boosting impact when rolling out your updated “why” and the “how”

- Saves countless hours for your recruiters and hiring managers by letting the videos do the heavy lifting of the usually repetitive job of explaining the basics